The game should give back more than it takes.
Sports IQ by Eliot AI uses basketball to build the confidence, focus and life skills young people carry everywhere.
Every athlete carries more than a ball. Some come from single-parent homes or split time between two households. Some are struggling in school, dealing with bullies, or scrolling through a feed that tells them they're never enough. Comparison really is the thief of joy, and kids feel it every day.
Our mission is to make sure the game gives back more than it takes. Sports IQ, like GameIQ for the mental side of the game, uses athletics to build the confidence, focus and life skills young people need to handle whatever the world throws at them, on the court and off it.
Sports IQ is practical, everyday support for teenagers, the parents raising them, and the coaches and clubs who lead them. It's built from day one with the privacy and safety protections that minors and college athletes deserve.
Meet Olivia
Vision
Every club, high school and college player has access to mental performance support, not just elite programs.
What we believe
- Every kid's story is different. We don't know what a player is carrying when they walk into the gym, so support should be there for all of them.
- The mind is trainable. Confidence, focus and bounce-back are skills, built with reps like any other.
- What you learn on the court goes with you. The same skills that help at the free-throw line help in the classroom, at home and online.
- Privacy builds trust. Teens open up when they know their private space stays private.
- Real people matter. Sports IQ is a coach, not a replacement for a trusted adult or a licensed professional.
What this looks like day to day
For teenagers
A 5-minute reset before a game. A place to unload after a rough one. Tools for the comparison, the comments and the pressure, on the court and off it.
For parents
A way to support your athlete without the guesswork, whether you're raising them in one home or co-parenting across two.
For coaches
Simple tools to share film and plays, and to give every player a mindset routine that fits your system.
For clubs
One shared approach to mental performance across every team.
How we work as an organization
- A standalone business. Sports IQ operates as its own business, as a program of Athlete Unlimited Foundation.
- Three levels of support. Level 1 is the Sports IQ app. Level 2 is a red-flag safety net that shares crisis help and brings in a licensed psychologist when something is more than the game. Planned Level 3 is a real sports psychologist from our network. Planned See Safety →
- Free for coaches, athletes and parents. The Team Huddle Portal, team chat, team codes and Ask Olivia are free. Clubs and schools can add a club- or school-wide plan ($500 or $1,500 a year), and Your own AI sports coach ($9.99 a month) is coming soon with the Sports IQ app. See pricing →
- Licensed sports psychologists when you need more. For additional counseling or in-person counseling, contact support. Sponsorships through Athlete Unlimited Foundation help fund support for athletes who can't afford it. Planned
- Sponsors keep it affordable. Sponsors help lower costs and fund access for athletes who couldn't otherwise afford it. Become a sponsor →
Part of Athlete Unlimited Foundation
Sports IQ is a program of Athlete Unlimited Foundation, a San Antonio nonprofit whose mission is to empower, educate and enrich the lives of students and kids through athletics. The foundation helps families in need keep their kids in the game by funding costs like AAU dues, travel and tournament fees, and by offering tutoring for academic support.
Sports IQ shares that heart. The foundation helps kids stay in the game. Sports IQ helps them grow a strong mind while they play it.
Questions, answered.
Why “Sports IQ”?
Players talk about game IQ: reading the floor and making the right play. Sports IQ is the same idea for the mental side of the game, built on sports psychology: handling pressure, staying confident and bouncing back. That’s why we say Sports Psychology = Sports IQ. Sports IQ is by Eliot AI.
Is Sports IQ a nonprofit?
Sports IQ operates as its own business, as a program of Athlete Unlimited Foundation, a San Antonio nonprofit.
Is it free?
Yes. The Team Huddle Portal, team chat, team codes, Ask Olivia and our newsletter are free for coaches, athletes and parents. Clubs and schools can add a club- or school-wide plan ($500 or $1,500 a year), and Your own AI sports coach ($9.99 a month) is coming soon with the Sports IQ app. Sponsors help fund extra support for athletes who can't afford it.
Who is Sports IQ for?
Club, high school and college basketball players, plus the parents, coaches and clubs who support them.
Is Sports IQ clinical care?
No. It's mental performance coaching grounded in sports psychology and backed by a licensed psychologist. See Safety →
Help the game give back.
Olivia
Olivia is an AI agent, backed by a licensed psychologist. She's not a substitute for professional care. In a crisis, call or text 988.